第四届WCM世界校园大师企业自定义奖项The 4th WCM Corporate-tailored Award
科勒敢创设计未来之星奖
Kohler Bold Design Rising Star Awards
“科勒敢创设计未来之星奖”，由全球厨卫经典品牌科勒与Young Bird Plan共同制定，以科勒敢创设计未来之星的名义，为第四届“WCM世界校园大师”（全称是“World Campus Masters世界校园大师设计作品优选计划”）设立的年度特别奖项。
Kohler Bold Design Rising Star Awards,formulated by the global classic kitchen and bath brand,Kohler and Young Bird Plan,in the name of the Kohler Bold Design Rising Star,is an annual award specially set for the 4th WCM(World Campus Masters Selective Graduation Design Program).
该奖项旨在激发年轻设计师无所畏惧、敢于突破的创新精神，鼓励建筑、室内和产品设计专业的学生及设计师聚焦人居空间体验，就如何提升人居生活品质展开探讨。如何深刻洞察人性需求？如何提供创新、前瞻、智慧、绿色的设计？如何打造更舒适、更健康、更个性、更多元、更智能、更可持续的人居空间？如何营造有活力、有温度的生活方式体验？
This award aims to stimulate the innovative spirit of youngsters–being bold to break through.It encourages students and designers,of majors in architecture,interiors and product design,to focus on the experience of human centered residence and explore how to improve the quality of life in residences.How to get an insight and interpret the deep needs based on human nature?How to propose an innovative,forward-looking,smart and green design?How to create a human centered space that is more comfortable,healthier,more personalized,more functional,smarter and more sustainable?How to provide a lifestyle experience,with vitality and warmth?
奖项意在寻找百舸争流勇立潮头的设计新生力量，以设计探索人居生活的深层价值，重塑高品质生活价值观，延展人居品质的多重可能，驱动产业的升级和变革，并持续推动建筑/空间/产品设计及材料应用的可持续发展，同时践行科勒“许以更好的未来”的品牌愿景。
The new generation in design field is the target power of this award that strives to be pioneering in the fast changing and competitive world.Through the medium of design,it explores the deep value of living in residences,reshapes the value of high quality life,and extends multiple possibilities of life quality.As an engine for industry upgrading and reformation,it consistently promotes the sustainable development of architecture,interiors and product design as well as materials application,implementing the Kohler brand vision-Believing in Better.
竞赛命题以designverse设计宇宙官网「www.designverse.com.cn」发布为准，点击阅读原文报名参赛
The competition brief announced on designverse official website(www.designverse.com.cn)prevails.Please register for the competition by clicking"Read more".
参赛对象：
来自全球建筑、室内和产品设计相关专业的在校生或毕业生（毕业生限定5个自然年2019-2023年以内毕业的本科/硕士/博士生），皆可以个人或团队名义参加“WCM世界校园大师”企业自定义奖项“科勒敢创设计未来之星奖”的评选，提交已完成的设计作品包括但不限于课程作品、毕设作品等。
Participants:
It is free of charge and open to all global participants of any major related to architecture,interiors and product design,including students,undergraduates,post-graduates and doctors as well as designers who shall graduate within 5 calendar years(2019-2023).Both individuals and teams can participate in the WCM’s Corporate-tailored Award,Kohler Bold Design Rising Star Awards,and the submitted works include but not limit to your course works and the completed graduation design works.
参赛方式：
1.进入“WCM世界校园大师”竞赛主页，注册并报名参加竞赛
2.提交您已完成的设计作品
3.通过邮件形式申请此奖项，邮件标题：WCM2023科勒敢创设计未来之星奖申请；邮件内容：创作者简历+报名编号；申请邮箱：wcm youngbird.com.cn
Registration Method:
1.Click the competition page of the 4th WCM in 2023 and then register to sign up the competition.
2.Submit your completed design work.
3.Apply for this award by email.Email Subject:WCM 2023 Apply for Kohler Bold Design Rising Star Awards;Email Content:Creator's CV+Registration Code;Email your application to:wcm youngbird.com.cn
点击“阅读原文”报名参赛
Click Read More to sign up the competition
评选方式：终审评委团将从Super Nova评委团评定的所有WCM获奖作品中挑选三强作品、十强作品以及三十强作品。
Evaluation:The Final Judging Panel will select Top 3,Top 10 and Top 30 from all the winning works of the 4th WCM selected by the Super Nova Jury.
三强（3组）：每组可获得科勒X艺术家汪紫菱150周年纪念款-Brazn凌越时尚台盆1套；
十强（7组）：每组可获得科勒Moxie音乐魔雨花洒1套；
三十强（20组）：每组可获得科勒X魔力斯奇那笔记本和笔套装1套。
Top 3(3 winners):Each winner gains 1 set of the Artist Editions Collection–A World on Strings by Ziling Wang BraznTM for the Kohler 150-year anniversary.
Top 10(7 winners):Each winner gains 1 set of the Kohler Moxie Showerhead.
Top 30(20 winners):Each winner gains 1 set of the Kohler Moleskine Notebook and Pen Set.
三强奖品：科勒X艺术家汪紫菱150周年纪念款-Brazn凌越时尚台盆
Top 3's Prize:The Artist Editions Collection–A World on Strings by Ziling Wang BraznTM for the Kohler 150-year Anniversary
十强奖品：科勒Moxie音乐魔雨花洒
Top 10's Prize:The Kohler Moxie Showerhead
三十强奖品：科勒X魔力斯奇那笔记本和笔套装
Top 30's Prize:The Kohler Moleskine Notebook and Pen Set
关于科勒/About KOHLER
点击图片了解科勒品牌故事Click the image for the brand story of Kohler
科勒，始创于1873年的全球厨卫品牌，成立于美国威斯康星州，如今已成为全美最大、历史最悠久的家族企业之一。从第一个“马槽”式浴缸的诞生，到诸多卫浴概念的创新，150年来，科勒秉承着“缔造优雅生活”的理念，创造了许多奇迹，在百年传承中成为全球厨卫经典。在品牌创立150周年之际，科勒将围绕“创心集结”这一主题，在全球各地的科勒体验中心、科勒旗舰店以及2023年的各种展览中开展主题活动，向150年历史致敬。同时，也期待科勒的消费者、合作伙伴、艺术家等才华横溢的创造者，通过设计、创新、幸福感提升和可持续发展，创造更美好的未来，共同开启下一个150年的敢创之旅。
Kohler was founded in Wisconsin,USA in 1873,and is one of the largest and oldest family-owned businesses in the United States today.From the birth of the first enameled cast iron bathtub to the innovation of many bathroom concepts,Kohler has persisted in the vision of"Gracious living"for 150 years,created many miracles and became a global kitchen and bathroom leading brand in a century-old heritage.
This year,we’re proud to celebrate Kohler’s 150th anniversary and invite our partners,artists,designers,and innovators around the world to create a better future through design,innovation,happiness enhancement and sustainable development.Come all creators.Together,we will shape the next 150 years.
第四届“WCM世界校园大师”2023-2024如约而至，
全球1200+顶尖设计院校9000+著名设计机构携手前行！
本次优选计划最终解释权归主办方所有。
The final interpretation right of this optimization plan belongs to the organizer.
品牌/大事件策划运营中心/YoungBird Brand/Big Event Planning Operation Center
Young Bird Plan「嫩鸟计划」（2013-2023，十周年）
Young Bird Plan「嫩鸟计划」竞赛品牌是面向全球创意和设计人才的高品质竞赛平台。以目标建造、名师辅导、跨界评委为三大DNA，并迅速地在全球城市设计、建筑设计、景观设计、室内设计、产品设计、标识设计、时尚设计、平面设计、UI设计、材料创新应用设计等各大设计领域内获得了高度关注，且不断拓宽边界。
通过为客户定制竞赛的形式提供立体传播和创意解决方案。自创立以来，连续9年推动了大量关注城市空间与日常生活美学的竞赛设计项目与产品实现，为中国的城市化发展和各品牌的产品迭代提供高质量的解决方案并做出贡献，致力于为青年设计力量的崛起创造一切可能，在业界拥有无可替代的影响力。
Young Bird Plan is an international competition platform for global design talents.With three key elements,viz.fabrication,mentor’s guidance and interdisciplinary jury,it is fast becoming a leading voice in global design fields like urban design,architecture design,landscape design,interior design,product design,logo design,fashion design,graphic design,UI design and material innovation application design,etc.
We provide three dimensional publicity and creative solution through the tailored competitions for clients.For the past nine years since establishment,we have propelled the implementation of design projects and products focusing on urban spaces and life aesthetics.Besides,Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates.On the other hand,we make every effort to create opportunities for young designers.Young Bird Plan has great influence in the design industry.
2019年Young Bird Plan「嫩鸟计划」（www.youngbirdplan.com.cn）网站升级并正式合并入designverse（设计宇宙）网站平台（www.designverse.com.cn）；平台以鼓励青年设计原创和设计思维，与全球设计行业及产业发展进行正向对话为目标，旨在将嫩鸟作品及设计人才搭接到世界最具影响力的设计平台和最前沿的设计生态圈。
In 2019,the website of Young Bird Plan was upgraded and transformed and formally merged into designverse website platform(www.designverse.com.cn).The platform aims to encourage young people to design with originality and in design thinking,and to have positive dialogue with the global design industry and industrial development.In a word,it strives for connecting young bird works and design talents to the most influential design platform and cutting-edge design ecosystem all over the world.
迄今为止，已与多个政府开发平台、发展机构以及重要品牌合作，如浙江省丽水市遂昌县、重庆永川区、苏州高新区、德清文旅、招商局蛇口工业区、天津河西区、嘉兴市人民政府、嘉城集团、苏州万科、华鑫置业、西岸集团、品域中国、乐领、香港兴业国际、HAY、Sunbrella、DeCastelli、MATSU玛祖铭立、小罐茶、东鹏、德禄，德国旭勒、嘉兴市规划设计研究院有限公司、胶囊茶语、小库科技、华峰集团等。
Till now,we have cooperated with several governments,development agencies and international brands,e.g.,Suichang County of Zhejiang Province,Yongchuan District of Chongqing City,Suzhou New District,Deqing County Cultural Tourism Development Group Co.,Ltd.China Merchants Shekou Industrial Zone,Hexi District of Tianjin City,Jiaxing Municipal People’s Government,JIACHENG GROUP,Vanke Group,China Fortune Properties,Westbund,URS China,Leliving,HKR International Limited,HAY,Sunbrella,DeCastelli,MATSU Group,Xiao Guan Tea,Dongpeng Group,raumplus,SCHÜLLER,Jiaxing Planning&Design Research&Institute Co.,Ltd.,Tea Natural,XKool Tech,Huafon Group,etc.
Intellectual Property Center知识产权中心（2014年起）
2014年起正式成立，起初作为辅助Young Bird Plan「嫩鸟计划」竞赛的重要服务节点，后续不断完善专业流程及业务范围，在Young Bird Plan十周年之际独立成为YoungBird旗下重要业务板块及服务品牌。
Intellectual Property Center(since 2014)
Formally established in 2014,initially serving as an important service node to support competitions held by Young Bird Plan,the Intellectual Property Center continuously improved its professional process and business scope.On the occasion of the tenth anniversary of Young Bird Plan,it became an independent and important business sector and service brand under YoungBird.
WCM世界校园大师
WCM世界校园大师”的全称是“World Campus Masters世界校园大师设计作品优选计划”，其中包含「WCM世界校园大师优秀课程作品展」和「WCM世界校园大师课程作品年度优选」两大部分。
旨在鼓励全球青年设计学子分享并参评在校期间设计作品为宗旨，展现不同地域与文化背景下的当代设计新生力量，同时作为导师组打造课题的展示&交流平台，推进校园的原创和设计思维与全球设计行业及产业发展进行正向的对话，将校园毕设作品及设计人才搭接到世界最具影响力的设计平台和最前沿的设计生态圈，全年逐月不间断持续发声。
“WCM世界校园大师”作为设计新秀与全球各行业的对话平台，企业自定义奖项的引入不仅是企业文化及品牌理念的输出渠道，更展现了企业对年轻设计力量的呵护和关注，更为新生设计思潮的前行注入推动力。因此，“WCM世界校园大师”企业自定义奖项是具有设计力和前瞻性的公司对年轻设计师的支持，参赛者可对此持续关注。
World Campus Masters Selective Design Program(short for"WCM")was launched by Young Bird Plan in 2020.This annual program is committed to recognizing the fresh blood of contemporary design through evaluating course works and graduation designs from global young students and designers in different regions and cultures.It encourages original design thinking in campus to conduct a positive dialogue with global design industry,bringing young talents to the world's influential design platform and the cutting-edge design ecosystem.
The WCM is a dialogue platform for the rising stars of the design world and all industries in the world.The introduction of corporate-tailored award is not only an output channel of corporate culture and brand concept,but also presents their care and attention to young designers.Moreover,it will inject vitality into the advancement of new generation of design thinking wave.Therefore,the WCM Corporate-tailored Award is a support to young designers from the strong and forward-looking companies.The participants could continue to pay attention to this award.
有意向设立第四届“WCM世界校园大师”企业自定义奖项的企业可发送邮件至wcm youngbird.com.cn/youngbirds youngbird.com.cn，或添加微信号：youngbirdplan与我们取得联系！
Companies interested in setting up your own award can contact us through this email:wcm youngbird.com.cn/youngbirds youngbird.com.cn or add the WeChat account:youngbirdplan
-推荐阅读-
Recommendation for Reading
第三届“WCM世界校园大师”2022-2023年度企业自定义奖
The 3rd WCM in 2022-2023 Coporate-tailored Award
科勒敢创设计未来之星/Kohler Bold Design Rising Star Awards
旭勒未来人居创意金奖/Future Residence Design Golden Awards
RIBA“青年力”创意作品评选/RIBA“Youth Power”Creation Selection
第二届“WCM世界校园大师”2021-2022年度企业自定义奖
The 2nd WCM in 2021-2022 Corporate-tailored Award
德国旭勒橱柜绿色畅想金奖/SCHÜLLER GreenImagination Golden Awards
HAY室内设计创意奖/HAY Interior Design Award
胶囊茶语产品设计创新奖/Tea Natural Product Design Innovative Award
小库科技数字建筑创新奖/XKool Tech Digital Architecture Innovative Award
第一届“WCM世界校园大师”2019-2021
The 1st WCM in 2019-2021
第一届“WCM世界校园大师”度冠军/特别奖2019-2021年度—柯卫建筑游历基金获奖者正式揭晓！
The Champion of the 1st WCM in 2019-2021/The Winner of the Special Award-James Wei Ke Travel Fund for Architects Released Formally!
来源：阅读原文
TAG： 科勒敢创设计未来之星大奖
